Electric teapot industry market development status
The development momentum of small kitchen appliances benefiting from the home scene has dropped significantly in the past two years, according to the total number of omnichane push data of OVE Cloud Network (AVC) in 2023, the overall retail sales of small kitchen appliances is 549.300 million yuan, down 9.6%, retail sales of 265.43 million units, down 1.8%。
With the improvement of people's living standards and the popularity of tea drinking culture, the electric tea kettle as an important part of modern home life, consumers' demand for electric tea kettle is no longer only satisfied with the basic boiling water function, but pay more attention to the quality of products, design, intelligence and health and environmental protection attributes。This trend has promoted the consumption upgrade of the electric teapot market, making high-quality and intelligent electric teapot products become the new darling of the market。
China's electric teapot market competition is fierce, domestic and foreign brands show their strengths。International big names such as Panasonic and Philips occupy a place in the high-end market, while domestic brands such as Supor and Jiuyang are shining in the middle and low-end market。In order to gain more market share, brands have launched innovative products to meet the personalized needs of different consumers。In its 2023 financial report, Jiuyang Shares mentioned that consumers' demand for the high quality, high appearance level, high cost performance and health and wellness functions of small household appliances continues to increase, emphasizing the characteristics of personalization, intelligence, environmental protection and energy saving, and are willing to pay a reasonable premium for this。The electric teapot market presents a diversified product pattern。
Shanghai Department Store Association understands that as consumers' requirements for product quality and function continue to increase, the market demand for high-end electric teapots will continue to grow。Intelligent design will become an important trend in the development of the industry, providing consumers with a more convenient and personalized tea drinking experience。At the same time, with the rise of healthy tea drinks, the electric teapot industry will also pay more attention to the health attributes of products to meet consumers' pursuit of healthy life。
Electric teapot industry future market competition situation analysis
1. Market size and growth trend
Continuous growth: With the improvement of people's living standards and the popularity of tea drinking culture, the electric teapot market will continue to expand。Especially in first-tier cities and developed areas, electric teapots have become one of the essential small household appliances。
Intelligent promotion: The popularity of intelligent products will further promote the growth of the electric teapot market。By providing advanced functions such as precise temperature control, timed reservation, and multi-stage boiling, the intelligent electric teapot meets consumers' demand for fine control of the tea brewing process。
Second, technological innovation and product upgrading
Technological innovation: With the continuous progress of science and technology, the electric teapot industry will continue to emerge new technological innovation。For example, intelligent voice control, remote control and other functions will become the new trend of future product development。These technological innovations will enhance the level of product intelligence and user experience。
Product upgrade: Consumers' requirements for product quality and function continue to improve, and electric tea kettle products continue to upgrade。In the future, the electric teapot will pay more attention to the health attributes of the product, energy saving and environmental protection and appearance design, in order to meet the pursuit of consumers for high-quality life。
3. Changes in market demand
Diversified demand: Consumers' demand for electric teapots shows diversified characteristics。Different consumer groups have different demands on the function, appearance and price of electric teapots。Therefore, electric teapot enterprises need to launch differentiated products for different consumer groups。
Health and environmental protection: With the promotion of health awareness and the promotion of environmental protection policies, consumers have higher and higher requirements for the health attributes and environmental performance of electric teapots。In the future, electric teapot enterprises need to strengthen the health and environmental protection design of products to meet the needs of consumers。
Fourth, sales channels and marketing strategies
Online channels: With the development and popularization of Internet technology, online channels have become the main sales channels of the electric teapot industry。E-commerce platform, social media and other network channels for electric teapot enterprises to provide a broad market space and convenient sales methods。
Marketing strategy: Shanghai Department Store Association learned that electric teapot enterprises need to develop effective marketing strategies to enhance brand awareness and market share。For example, through content marketing, differentiated positioning, cross-border cooperation and other ways to enhance brand competitiveness。
The above is the wonderful content brought to you by Shanghai Department Store. If you want to do more in-depth understanding, welcome to our exhibition。
Source: China Research Network
