Department Store Exhibition: Laundry detergent industry trends in 2024
Department store fairIt is understood that in 2024, the laundry detergent industry continues to show a positive development trend, mainly reflected in the following aspects:
Environmental protection trend: The department store understands that with the enhancement of consumer awareness of environmental protection, environmentally friendly laundry detergent is more and more favored by the market。Companies are developing more products using environmentally friendly raw materials, biodegradable, and recyclable packaging to meet market demand。For example, laundry detergents that use surfactants from renewable resources, natural enzyme preparations, and environmentally friendly additives such as phosphorus-free and fluorescent-free agents are becoming mainstream。
Concentration trend: Concentrated laundry detergent is gradually becoming the new darling of the market because of its high efficiency, energy saving and environmental protection characteristics。It is expected that in the future, concentration will become the development trend of the laundry detergent industry, which is in line with the trend of concentration in the detergent market。
Functional enhancement: The function of laundry detergent is continuously enhanced, such as antibacterial, flexible, fragrant, etc., to meet consumers' pursuit of high quality life。The addition of these functional elements improves the washing effect, prolongs the service life and wearing comfort of the clothes。
Convenient and innovative packaging: Products that are easy to use, such as concentrated and instant solution bags, will be welcomed by the market。At the same time, innovative packaging designs will also enhance the user experience, such as packaging made of recyclable or biodegradable materials。
The market size continues to grow: The laundry detergent market continues to expand, and it is expected that by 2024, the market size of China's laundry detergent will reach 51.5 billion yuan, showing huge market potential and room for growth。
Changes in product structure: The dominant position of laundry detergent in the laundry care category is increasingly consolidated, while new products such as laundry condensation beads are also showing strong growth momentum。
Diversification of sales channels: online channels and offline channels coexist, and the proportion of online channels is increasing year by year。Online channels such as e-commerce platforms and self-built shopping malls have become important sales channels。
Competition pattern analysis: The market concentration has increased, and the leading enterprises have consolidated their market position through brand building, product research and development and market promotion。In the brand competition, Blue Moon, Liby, Procter & Gamble, Unilever and other well-known brands at home and abroad occupy an important position。
Competition between international brands and domestic brands: In the market, international brands such as Procter & Gamble and Unilever occupy a dominant position;In the Chinese market, domestic brands such as Blue Moon and Libai also occupy a large market share in some segments by virtue of cost performance and brand awareness。
Consumer trends: The department store understands that consumer demand for laundry detergent mainly stems from the pursuit of efficient decontamination, environmental protection and health products。At the same time, with the acceleration of the pace of life and the diversification of consumer demand, convenient use and versatility have also become an important factor for consumers to choose laundry detergent products。
In summary, the laundry detergent industry in 2024 shows the characteristics of continuous expansion of market size, product functionalization, obvious trend of environmental protection, and online and offline integration of sales channels。In the future, with the constant changes in consumer demand and the intensification of market competition, laundry detergent companies need to constantly innovate and improve product quality to meet the diversified needs of consumers and consolidate their market position。